How to get a stunning business website on a limited budget?
There has been a massive rise in the digitalization of Indian SMBs with the beginning of the digital revolution.
According to market research agency Kantar IMRB, internet users in India is expected to reach 627 million by the end of 2019 with an annual growth of 18 percent.
Another report by the Internet and Mobile Association of India (IAMAI) states that India has the second-highest number of Internet users after China.
The number of internet users has increased drastically. And as such, getting your business online is very crucial for its growth and expansion.
There are different ways for small and mid-sized businesses to digitally promote their products and services.
But the first step towards an online transition is to create a business website.
A business website acts as a digital address on the world wide web (www). Your potential customers and prospects can reach you and interact with you through your website.
There are multiple ways to create a website. But first, you need to decide whether you should hire a web designer or do it yourself.
If money is not a factor for you when it comes to promoting your business online then you should hire a professional.
But, if your budget is circumscribed then you should consider building a business website yourself using a website builder or a Content Management System(CMS).
If you want to give it a try then we have good news for you.
As a beginner, you can use create a stunning website for your business using a website builder or a CMS.
You don’t need any prior experience or technical expertise to use these platforms. They are very user-friendly.
The best part is that these platforms offer a lot of technical support and resources at a fraction of the cost that a web designer charges.
These platforms also have dedicated forums and communities where you can discuss various technical issues and get resolution.
There are Website Builders (Wix, GoDaddy, etc) and CMS (WordPress, Joomla, etc) that lets you create dynamic and responsive websites.
GoDaddy has recently introduced an Online Starter Bundle exclusively for Indian SMBs and micro business owners.
You can get your business online at just Rs 3/day with their starter bundle. It includes a domain name for your business, a professional email address and a fully-configured website. Godaddy’s team of technical experts provides free service 24/7.
Wix has an artificial intelligence known as Wix ADI that creates a website for you. All you need to do is answer a few simple questions. They have business-specific themes and a lot of options for customization.
You can upgrade to a premium plan at just Rs 29/month. Their premium plan includes free hosting, free domain for 1 year, premium support, online store, and no setup fee.
WordPress is considered to be one of the best Content Management Systems(CMS). It powers 35% of all the websites globally.
It is so popular due to its ease of use, especially among beginners and people without any technical expertise. It only takes a single click to install WordPress.
You can create a website using WordPress under 30 minutes. WordPress has themes for almost everything, be it a business, profession, non-profit organization, or a blog.
WordPress has a highly active and dedicated community. You can find almost any information (issues, tutorials, troubleshooting steps, etc) about WordPress online.
I forgot to mention that WordPress is an open-source software which means its completely free to download and use.
But, you need to register a domain name and purchase web hosting as WordPress is a self-hosted platform.
If you want to take your business online in a very economical way then you should try the do-it-yourself(DIY) platforms. These platforms offer dedicated support so, success is guaranteed. You will have complete control of your website without having to rely on someone.